Wednesday, October 16, 2013

Evaluation as a Rhetorical Act: Accountability, Complexity, and the Role of the Composer

Presentation Abstract
In independent schools, the accountability movement has manifested primarily as teacher evaluations.  Thus, the question of how best to evaluate is on the minds of administrators, as demonstrated recently by an issue of Independent School dedicated entirely to evaluation and accountability.  Administrators see evaluation as vital to school quality, but it’s generally seen as not going well, just as other accountability measures are seen as not going well in public education.  Why not?
One way of pursuing an answer is to examine teacher evaluations not as disinterested conveyers of data but as compositions—rhetorical products.  Even a basic assessment of the role of speaker, kairos, subject, audience, and purpose reveals the complexities that may interfere with evaluations’ effectiveness as accountability measures.  In particular, dual audiences and purposes reduce evaluations’ effectiveness as tools for teacher growth because the evaluation cannot not be an argument in favor of material rewards, sanctions, or other accountability measures.  Thus, instead of a genuine act of inquiry, the evaluation process focuses on collecting data with a thesis already in mind, making it difficult for the evaluator not to be affected by concerns about how the evidence will be used.
Examining evaluations as rhetorically composed documents highlights their conflicted nature.  It also reveals the similarities between independent schools and higher education, as both need to demonstrate value to compete for tuition dollars while also responding to teachers’ expectations of autonomy.  Therefore, independent schools should look to institutions of higher education for ideas on evaluation.  As a next step, administrators in independent schools should pursue a new question, not “What are the public schools doing?” but “How do colleges and universities assess how well people are carrying out a complex activity and how much they are growing?”

Recommended Resources

Bazerman, Charles, and David Russell. “The Rhetorical Tradition and Specialized Discourses.” Introduction. Landmark Essays of Writing Across the Curriculum. Ed. Charles Bazerman and David Russell. Davis, CA: Hermagorus, 1994. xvii-xxxviii.
Carter, Michael. “Stasis and Kairos: Principles of Social Construction in Classical Rhetoric.” Rhetoric Review 7.1 (1988): 97-112.
Carter, Michael. “Ways of Knowing, Doing, and Writing in the Disciplines.” College Composition and Communication 58.3 (2007): 385-418.
Condon, William. "Accommodating Complexity: WAC Program Evaluation in the Age of Accountability." WAC for the New Millennium: Strategies for/of Continuing Writing Across the Curriculum Programs. Ed. Susan McLeod, Chris Thaiss, and Eric Miraglia. Urbana, IL: National Council of Teachers of English, 2001. 28-51
Evans, Robert. “Be All You Can Be: Tackling the Accountability Dilemma.” Independent School 73.1 (2013): 30-38.
Gow, Peter. “Caveman Simple! How the Folio Collaborative is Redefining Professional Cultures.” Independent School 73.1 (2013): 74-80.
Hall, Catherine. “Building a Culture of Growth and Evaluation in Schools.” Independent School 73.1 (2013): 88-93.
Hamlin, Erica. “The Individualized Teacher Improvement Plan.” Independent School 73.1 (2013): 56-62.
Huisman, Jeroen, and Jan Currie. “Accountability in Higher Education: Bridge Over Troubled Water?” Higher Education 48.4 (2004): 529-51.
Murnane, Richard J. and David Cohen. “Merit Pay and the Evaluation Problem: Understanding Why Most Merit Pay Plans Fail and a Few Survive.” Harvard Educational Review 56.1 (Spring): 1-18.
Niels, Gary J. "Summative Evaluation Or Formative Development?" Independent School 72.1 (2012): 58-63.
Rutz, Carol, and Jacqulyn Lauer-Glebov.  Assessment and Innovation: One Darn Thing Leads to Another. Assessing Writing 10 (2005): 80-99.
Slevin, James F. “Engaging Intellectual Work: The Faculty’s Role in Assessment.” College English 63.3 (2001): 288-305.

Sneeden, Ralph. “The Classroom as Big Sur.” Independent School 73.1 (2013): 66-72.

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